Our Story

Founded in March 2006, Bear Electric Appliance is an enterprise specializing in the research and development, design, production and sales of creative small household appliances, which was officially listed on the Shenzhen Stock Exchange on August 23, 2019. As an industrial company driven by the innovative business model of "Creative Small Household Appliances + Internet", Bear Electric Appliance has always adhered to the user-centered and product-centered approach. Since its establishment, Bear Electric Appliance has always maintained high-speed and steady development, with an average revenue growth rate of more than 37% in the past five years.

As of June 2021, the company has set up a 3-level R&D system, 10 R&D teams, with more than 300 R&D personnel, including talents in user research, product experience, innovative design, engineering development, basic research, etc. The company develops more than 100 new products every year, and the compound growth of R&D investment in the past three years is more than 60%. At present, the company has more than 60 categories, more than 500 sku, a total of 5 major production bases, and another 1 billion yuan of funds raised from the listing for the construction of three intelligent production bases.

Bear Electric Appliance products are friendly, cute, but also pay more attention to the "small" value mining, the company to "people" as the dimension, insight into the user in different scenarios, different stages of life segmentation needs, as the fundamental inspiration for product development. Therefore, Bear Electric Appliance's products are small but dexterous, small but exquisite, small but intelligent, focusing on meeting the user's easily overlooked "small" needs. To provide consumers with small and easy to use products, so that their lives become easy and happy is the brand mission of Bear Electric Appliance, which is in line with the growth of personalized, diversified consumption upgrading era of young people's pursuit of life. Under the guidance of the product concept of "small is big",Bear Electric Appliance has integrated product aesthetics, function and experience to meet the segmented needs of young people, which makes the products more compact, better to use, and easier and happier to live, and is loved by the young people.

During the Double Eleven in 2020, seven categories, including Bear Electric Appliance kebab maker/electric grill, toaster oven/breakfast maker, sandwich maker, electric whisk, electric lunch box, egg cooker, and health kettle, were awarded the first place in sales on the Tmall platform; and five categories, such as egg beater, electric lunch box, electric barbecue grill, meat grinder, and egg cooker, were awarded the first place in sales on the JD platform. Bear Electric Appliance was also recognized as "China Famous Trademark", "Guangdong Province, Top 500 Enterprises", "Foshan City Benchmark High-tech Enterprises", "Foshan City, the spine of the enterprise", and won the "China Top 500 Enterprises". Spine enterprise", highly recognized by the government, industry and consumers.